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The two come together to save a little boy who’s trapped near a bridge that collapses after a train catches fire and explodes, rescuing him with their superstrength and dexterity. That cause leads the protagonists to cross paths, albeit not in the way they expect: Raju, referred to more commonly as Ram (this is important later), is dispatched to Delhi to make sure no Gonds come to take Malli back Bheem, meanwhile, arrives in the city with a small posse to do just that, disguised as a Muslim in traditional garb. (They’re also on Netflix.) With RRR, Rajamouli breaks both the bank and his own records, and fuels a whole new phenomenon. Rajamouli, has played no small part in this cultural shift, having found blockbuster success over the past decade with Eega and the two Baahubali films, the latter of which are among the most expensive and highest-grossing Indian movies ever made. It used to be that successful Telugu directors like Ram Gopal Varma would transition to Bollywood for nationwide fame, after establishing themselves on the regional scene, yet in recent years, as Bollywood has found itself battling an increasingly censorious government and struggling with big-budget flops, Tollywood (Telugu cinema) and Kollywood (Tamil cinema) have increased their share of the market. RRR is of neither mold: The movie was filmed in Telugu, a language spoken primarily in South Indian states whose cultural contributions often get dwarfed by Mumbai’s. Bollywood-the astonishingly prolific Hindi-language film industry that mainly reflects a North Indian sensibility-is the lens through which foreign filmgoers tend to consider Indian cinema, with the exceptions of Criterion-approved Bengali-language directors like Satyajit Ray and Ritwik Ghatak. Indian films don’t often get this kind of ubiquity, but RRR’s breakout success is even more impressive than that fact conveys. Rolling Stone deemed it “ the best and most revolutionary blockbuster” of the year sociologist and author Nancy Wang Yuen calls it “ three hours of anti-colonialist AWESOMENESS.”
Film critics everywhere adore it, as do NFL players and filmgoers crowding sold-out screenings. RRR has broken through in a way unusual for its length, language, and country of origin. After a widely distributed release in late March, the movie’s Hindi-language dub hit Netflix on May 22, becoming the most-watched non-English movie on the platform by June. But the wait, and the work, was more than worth it: RRR is not only a record-setting box-office smash within India but all around the world, garnering more excited chatter and coverage than I’ve seen for almost any 21 st-century Indian flick. The three-hour, special effects–heavy cinematic event is the most expensive feature in Indian history (no small feat), and its filming and release schedules were bogged down in yearslong delays due to a pandemic that’s deeply ravaged much of India. It wasn’t inevitable that the histrionic Indian epic RRR would be the mammoth global success it’s now become.